Become an Official Sponsor

Thank you to the major partners who joined us last year and helped ensure that every child residing in a NYC shelter who needed one received a backpack and school supplies.

In 2020, due to the COVID-19 crisis, we had to rethink our community service campaign, Operation Backpack®. Ordinarily we rely on the public—mainly our corporate partners—to organize backpack and school supply drives. Of the backpacks we need each year, we count on receiving 9,000 full backpacks from these drives. For the rest needed, we raise funds to purchase school supplies, secure in-kind product donations and fill backpacks from scratch with the help of volunteers during the month of August.

With many employees working remotely last year, our corporate partners were unable to hold in-office backpack and supply drives, or send teams of volunteers to help fill and distribute backpacks in-person. Instead, we asked the community to fundraise so we could purchase new backpacks and school supplies to replace the items that are normally donated by the public.

This year, with many employees still working remotely, we must once again adjust our plan for Operation Backpack® 2021

It is imperative that we get the supplies in children's hands before the start of the upcoming school year, and we do not have time to wait for life to return to “normal” to conduct Operation Backpack® in the usual way, as described above.

Volunteers of America-Greater New York is grateful to the partners that have stepped up to support Operation Backpack® during this unprecedented time! See below for the ways in which you can support Operation Backpack® and check back for further updates on this year’s plan.

How to Get Involved:

  • OFFICIAL SPONSORSHIP. If you would like to learn more about sponsorship for this year’s campaign, please contact us at Sponsors enjoy a range of benefits, including exclusive volunteer opportunities, a press release announcing your support, logo placement on marketing collateral, social media acknowledgment and more. In 2019, sponsors also joined us at the NYSE Closing Bell® ceremony and on the TODAY show.
  • DONATE. To make an online donation, visit the Operation Backpack® fundraising page. To send a check, make it out to Volunteers of America-Greater New York and include Operation Backpack® in the subject line. Checks can be sent to:

    Volunteers of America-Greater New York
    135 West 50th Street, 9th Floor
    New York, NY 10020
    Attn: Rachel Weinstein

  • FUNDRAISE. Get your friends, family and colleagues involved. Form your own fundraising team here. 
  • SPREAD THE WORD. Follow us on Twitter, Facebook, and Instagram and be sure to tag @VOAGNY and use #OperationBackpackNYC when you post about getting involved.

    Watch a video about 2016 sponsors David Matera & the OOH Pitch Team

    Watch a video about 2015 sponsors William Elder, Scott Rechler & RXR Realty

    Watch a video about 2013 sponsors HSBC and Duane Reade Charitable Foundation