Become an Official Sponsor

With social distancing in place due to the COVID-19 crisis and employees at many companies working remotely, we are proactively finding ways to ensure the success of Operation Backpack® 2020.

Many companies and other community groups typically start preparing for their Operation Backpack® drives in the spring. Of the approximately 19,000 backpacks we need each year, we count on receiving 9,000 full backpacks from corporate partners holding drives at their workplaces – drives which may now be delayed, though hopefully not abandoned.

While we hope the COVID-19 crisis ends soon and our partners can continue to be involved to the same extent as past years, we need Official Sponsors to join the campaign now and help ensure that every child experiencing homelessness who needs one can receive a backpack through Operation Backpack® 2020.

Official Sponsors enjoy a range of benefits, including exclusive press releases announcing your support, logo placement on marketing collateral and social media acknowledgement, to VIP invitations to events and a shareable video featuring your team's Operation Backpack® involvement. Last year sponsors also joined us at the the NYSE Closing Bell® ceremony and on the TODAY show.

See a list of our sponsors and other community partners who contributed to the success of Operation Backpack® last year and consider becoming an Official Sponsor in 2020.

How to Get Involved:

  • OFFICIAL SPONSORSHIP. If you would like to learn more about becoming an Official Operation Backpack® Sponsor, please contact Rachel Weinstein at

  • ADOPT A PRODUCT. To "adopt a product" – for example, provide all the scientific calculators we need – contact Andrew Zibell at

  • DONATE. To make an online donation, visit the Operation Backpack® fundraising page. To send a check, make it out to Volunteers of America-Greater New York and include Operation Backpack® in the subject line. Checks can be sent to:

    Volunteers of America-Greater New York
    135 West 50th Street, 9th Floor
    New York, NY 10020
    Attn: Rachel Weinstein

  • FUNDRAISE. Get your friends, family and colleagues involved. Form your own fundraising team here.
  • SPREAD THE WORD. Follow us on Twitter, Facebook, and Instagram and be sure to use #OperationBackpackNYC when you post about getting involved.

Watch a video about 2016 Operation Backpack® Sponsors David Matera & the OOH Pitch Team

Watch a video about Operation Backpack® Sponsors William Elder, Scott Rechler & RXR Realty

Watch a video about 2013 Operation Backpack® Sponsors HSBC and Duane Reade Charitable Foundation