Become an Official Sponsor

Thank you to the major partners who joined us this year and helped ensure that every child experiencing homelessness who needs one could receive a backpack through Operation Backpack® 2020.

In light of the COVID-19 crisis, we had to rethink Operation Backpack®. Ordinarily we rely on the public – mainly our corporate partners – to organize backpack and school supply drives. Of the approximately 18,000 backpacks we need each year, we count on receiving 9,000 full backpacks from these drives. For the other 9,000 needed, we raise funds to purchase school supplies, secure in-kind product donations and fill backpacks from scratch with the help of volunteers in August.

This year, with many employees working remotely, companies couldn't hold workplace drives or send teams of volunteers to help at "Sort Week." As it is imperative that we get the backpacks in children's hands before school begins, we did not have time to wait for life to return to normal to conduct Operation Backpack® in the usual way.

We are grateful to the partners who stepped up to support Operation Backpack® during this unprecedented year!

If you would like to learn more about sponsorship for next year's campaign, please contact Rachel Weinstein at or (212) 496-4305. Sponsors enjoy a range of benefits, including exclusive press releases announcing your support, logo placement on marketing collateral, social media acknowledgement and more. In 2019, sponsors also joined us at the the NYSE Closing Bell® ceremony and on the TODAY show.

How to Get Involved:

  • OFFICIAL SPONSORSHIP. If you would like to learn more about becoming an Official Operation Backpack® Sponsor, please contact Rachel Weinstein at

  • ORDER BACKPACKS. Due to unforeseen circumstances, we are short 3,700 middle and high school backpacks. You can help now by ordering brand new backpacks from your favorite retailer. Learn more and see the backpack specifications.

  • DONATE. To make an online donation, visit the Operation Backpack® fundraising page. To send a check, make it out to Volunteers of America-Greater New York and include Operation Backpack® in the subject line. Checks can be sent to:

    Volunteers of America-Greater New York
    135 West 50th Street, 9th Floor
    New York, NY 10020
    Attn: Rachel Weinstein

  • FUNDRAISE. Get your friends, family and colleagues involved. Form your own fundraising team here.
  • SPREAD THE WORD. Follow us on Twitter, Facebook, and Instagram and be sure to use #OperationBackpackNYC when you post about getting involved.

Watch a video about 2016 Operation Backpack® Sponsors David Matera & the OOH Pitch Team

Watch a video about Operation Backpack® Sponsors William Elder, Scott Rechler & RXR Realty

Watch a video about 2013 Operation Backpack® Sponsors HSBC and Duane Reade Charitable Foundation