Become an Official Sponsor

We need Official Sponsors to join the campaign and help ensure that every child experiencing homelessness who needs one can receive a backpack through Operation Backpack® 2020.

In light of the COVID-19 crisis, we must rethink Operation Backpack®. Ordinarily we rely on the public – mainly our corporate partners – to organize backpack and school supply drives. Of the approximately 19,000 backpacks we need each year, we count on receiving 9,000 full backpacks from these drives. For the other 10,000 needed, we raise funds to purchase school supplies, secure in-kind product donations and fill backpacks from scratch with the help of volunteers in August.

This year, with many employees working remotely, we cannot count on companies to hold workplace drives nor teams of volunteers to come to "Sort Week." As it is imperative that we get the backpacks in children's hands before school begins, we do not have time to wait for life to return to normal to conduct Operation Backpack® in the usual way.

As we adjust to this reality, we are having to make decisions and commitments to vendors now, months earlier than in the past.

Please help underwrite Operation Backpack® 2020 by becoming an Official Sponsor. Sponsors enjoy a range of benefits, including exclusive press releases announcing your support, logo placement on marketing collateral, social media acknowledgement and more. Last year sponsors also joined us at the the NYSE Closing Bell® ceremony and on the TODAY show.

See a list of our sponsors and other community partners who contributed to the success of Operation Backpack® last year and consider becoming an Official Sponsor in 2020.

How to Get Involved:

  • OFFICIAL SPONSORSHIP. If you would like to learn more about becoming an Official Operation Backpack® Sponsor, please contact Rachel Weinstein at

  • ADOPT A PRODUCT. We currently need backpacks for Pre-K–K and 1st–4th grade boys. To learn how you can "adopt" this product, contact Andrew Zibell at

  • DONATE. To make an online donation, visit the Operation Backpack® fundraising page. To send a check, make it out to Volunteers of America-Greater New York and include Operation Backpack® in the subject line. Checks can be sent to:

    Volunteers of America-Greater New York
    135 West 50th Street, 9th Floor
    New York, NY 10020
    Attn: Rachel Weinstein

  • FUNDRAISE. Get your friends, family and colleagues involved. Form your own fundraising team here.
  • SPREAD THE WORD. Follow us on Twitter, Facebook, and Instagram and be sure to use #OperationBackpackNYC when you post about getting involved.

Watch a video about 2016 Operation Backpack® Sponsors David Matera & the OOH Pitch Team

Watch a video about Operation Backpack® Sponsors William Elder, Scott Rechler & RXR Realty

Watch a video about 2013 Operation Backpack® Sponsors HSBC and Duane Reade Charitable Foundation