Become a Sponsor

Become an Underwriter (Major Sponsor)

We're now seeking underwriters (major sponsors) for the 2018 campaign!

You can demonstrate your support of children in need in our community by becoming an official Operation Backpack® underwriter (major sponsor). Sponsorship comes from companies, individuals, foundations and other community groups making major financial contributions or major in-kind donations.

Benefits of sponsorship range from exclusive press releases announcing your support, logo placement on printed and digital marketing materials and social media acknowledgement, to invitations to events and other unique opportunities. Last year, for instance, sponsors participated in ringing the closing bell at the NYSE, attended a Yankees game — in a luxury suite — where Operation Backpack® was featured, were invited to a "wrap" cocktail reception and attended Media Day during Sort Week.

Check out the more than 260+ companies and organizations contributing to the success of Operation Backpack® by organizing drives, sponsoring the campaign, fielding CrowdRise teams to fundraise on our behalf and more. We hope that you will join us again, or for the first time, this year!

Next Steps

  • If you would like to learn more about becoming a 2018 official Operation Backpack® sponsor, please contact Rachel Weinstein at or (212) 496-4305.
  • To form a fundraising team and invite family, friends and colleagues to support Operation Backpack®, set up your fundraiser here.
  • To "adopt a product" (i.e. provide all the scientific calculators we need), contact Andrew Zibell at or (212) 496-4307.

Watch a video about Operation Backpack® Sponsors David Matera & the OOH Pitch Team

Watch a video about Operation Backpack® Sponsors William Elder, Scott Rechler & RXR Realty

Watch a video about 2013 Operation Backpack® Sponsors HSBC and Duane Reade Charitable Foundation