Resources & Media

Help us promote the campaign! We welcome media coverage of Operation Backpack® and the donation of out-of-home, print or other advertising.

Download our informational materials:


For media inquiries, please contact Rachel Weinstein, VP, Communications & External Relations, at (212) 496-4305 or

Also, follow us on Twitter, Facebook, and Instagram. Whenever you post about getting involved, use the hashtag: #OperationBackpackNYC