VOA-GNY Rings the NASDAQ Opening Bell to Launch Operation Backpack® 2018
This year, we started Operation Backpack® with a bang, or rather, a ring! VOA-GNY board members, partners, staff, and supporters gathered at the NASDAQ MarketSite in Times Square to help raise awareness for the annual, city-wide campaign that provides new backpacks full of grade-specific supplies to children living in New York City homeless and domestic violence shelters. Tom Johnson, Vice Chairman of the VOA-GNY Board of Directors and CEO of Abernathy MacGregor Group, had the honor of ringing the bell itself.
NASDAQ featured Volunteers of America-Greater New York and Operation Backpack® on its marquee and tower in Times Square throughout the opening bell ceremony. Operation Backpack® ads will continue to run on the NASDAQ tower throughout July and August – space that was generously donated by Branded Cities, coordinated by our official sponsor, OOH Pitch.
Watch the video coverage below: