Partner Spotlight: RXR Realty
It's safe to say that Operation Backpack® (OBP) would not exist without the incredible generosity of RXR Realty. Before our partnership with RXR, we had the arduous task of finding a physical location that could house the growing OBP campaign every year. Now, thanks to their devotion to the cause, RXR annually donates space for our OBP "Sort Week(s)," when we receive thousands of donated backpacks, sort all of the supplies, and prepare full backpacks for delivery to the children in shelters across the city. RXR also promotes Operation Backpack® in their other commercial buildings, giving their tenants a way to impact the lives of NYC children who are homeless.
During OBP Sort Week(s)—and year round—RXR makes us feel very much a part of the "family," welcoming us back each year. The service provided by building staff is unparalleled across every department and they embrace Volunteers of America and OBP, from assisting with freight deliveries, to making sure that trash is removed from "Sort Space," to marketing the campaign on social media.
Beyond Operation Backpack®, RXR also provides space for our holiday drives during the holiday season. They helped ensure the continuation of our Brightening Birthdays™ initiative, which gives all children living in our seven family shelters a birthday celebration to look forward to. Thanks to the space that RXR donates, we can give three wrapped gifts to each child, along with a “Birthday-in-a-Box” to each shelter complete with celebratory streamers, party hats, goody bags for the children’s siblings, and much more.
Thank you for all that you do year-round, RXR!