Be Part of the #OBPFirstDay Campaign!

Remember how excited you felt on the first day of school to show off your new school supplies?

We want to make sure every New York City student feels the same way! Starting on July 9, share a favorite “First Day of School” photo of yourself (or a child in your life) on Twitter, Instagram, and/or Facebook with #OBPFirstDay. Not only will this help raise awareness about family homelessness, but we are hoping to get a sponsor to donate $2 for every photo shared using the hashtag.

Spread the word to others by using the basic information in this text for your post:

Help 18,000+ homeless NYC children start school more confident & prepared by supporting @VOAgny's #OperationBackpackNYC. Share a photo from your first day of school with the hashtag #OBPFirstDay and $2 will go toward the campaign on your behalf!

Please feel free to add your own story to your post(s) as well! For more on Operation Backpack® campaign, visit, or if you'd like to make a donation visit

Thank you, as always, for your steadfast support. We couldn’t do it each year without your help!